geekswillbegeeks:

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The Minneapolis College of Art and Design (MCAD) Library

Art of the Poster 1880-1918

“In the late nineteenth century, lithographers began to use mass-produced zinc plates rather than stones in their printing process. This innovation allowed them to prepare multiple plates, each with a different color ink, and to print these with close registration on the same sheet of paper. Posters in a range of colors and variety of sizes could now be produced quickly, at modest cost.”